Project Title: Social Media Implementation and Growth

Latinx Kidlit Book Festival

Details
Project Title Social Media Implementation and Growth
Project Topics Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Latinx Kidlit Book Festival 2024 spreading of info and awareness. The mission of the Latinx Kidlit Book Festival, Inc is to foster a love of story and literacy as well as increase empathy and conversation among educators, students, and book lovers while uplifting the voices of Latinx kidlit book creators. We are a registered 501(c)3 non-profit organization in our fourth year of operation. Our list of sponsors includes publishing powerhouses like Penguin Random House, Simon and Schuster, and Macmillan Publishers; but we also love and appreciate every bit of support from book lovers around the globe. Present and previous festival participants include Supreme Court Justice Sonia Sotomayor, National Ambassador for Young People's Literature Meg Medina, Harvard University Radcliffe Fellow Javier Zamora, Newberry Award winner Donna Barba Higuera, and fellow LDS authors Yamile Méndez, Kaela Rivera, and Marcia Mickelson.
Project Synopsis: Activities/Actions Required
Last term we had some amazing interns help us out with several areas of the festival. For the next few months, our Social Media Lead, Ines Lozano, would love help with the planning and execution of our social media strategy. We have Facebook, Instagram, Threads, X (Twitter), TikTok, YouTube and LinkedIn and need to leverage our presence on all platforms to reach a wider audience. 
Project Synopsis: Expected Results
We would love to grow our audience on all platforms, but more than just gaining more followers, we need to make sure we're targeting and reaching the CORRECT audience. We may be able to gauge our improved following by observing higher numbers of views of our 2024 festival events during Hispanic Heritage Month (September 15-October 15). 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

Apr 22 2024 Event

Student Pre-Kick-off Self-Assessment Form

Apr 24 2024 Evaluation

Team Roles and Meeting Times

Apr 26 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Engagement Letter Draft

May 01 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Submitted Fully Signed Engagement Letter

May 03 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Complete a full Project Plan

May 10 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Industry Mentor Temperature Check

May 22 2024 Evaluation

Test PM For all

May 24 2024 Project Milestone

Midterm Project Report

Jun 14 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Industry Mentor Temperature Check

Jun 26 2024 Evaluation

Invitations sent to all invitees to the Final Report meeting

Jul 15 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Create a Final Written Report

Jul 17 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Create a Final Presentation Document

Jul 19 2024 Project Milestone

Industry Mentor Post-Engagement Team Assessment Form

Jul 23 2024 Evaluation

Student Post-Engagement Self-Assessment Form

Jul 23 2024 Evaluation

Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor

Jul 23 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

TEST123

Aug 28 2024 Project Milestone