| Program Overview | ||
|---|---|---|
| Program Title | Fall 2020 IACBE Live Case Competition | |
| Organization | International Accreditation Council for Business Education (IACBE) | |
| Student Application Link | https://iacbe.capsource.app/program/fall-2020-iacbe-live-case-competition-2/rfp | |
| # of Students Enrolled |
0
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| # of Projects Running |
1 Project/s Added (of Expected)
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Program Timeline Project Duration |
Start Date: 11/02/20 End Date: 12/04/20 1 month |
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| Collaboration Overview | ||
|---|---|---|
| About Students |
Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies.
Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Digital Marketing Growth Strategy Marketing | |
| Target Industries | Food & Beverage Restaurants, Bars & Food Services Software & IT | |
| Skills & Expertise | ||
| Location Information & Preferences |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
|---|---|
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Request for Proposal published
Collaboration request published. Industry Partners may express interest in participating.
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Jun 08 2020, 12:00.00 AM |
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Interview
Educators will begin interviewing interested Industry Partners to discuss project ideas.
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Jun 22 2020, 12:00.00 AM |
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Proposal Application Deadline
Final date for Industry Partners to express interest in participating.
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Sep 18 2020, 12:00.00 AM |
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Finalize Project Charter
Educators and Industry Partners finalize project charters, legal documents, and background materials.
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Oct 03 2020, 12:00.00 AM |
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Official Program Launch
We’ll find a time on this day for you to meet with the students to kick off your project.
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Nov 02 2020, 12:00.00 AM |
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Official Program End
We’ll find a time on this day for you to meet with the students to wrap up your project.
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Dec 04 2020, 12:00.00 AM |
Project Overview
| Project Details | |
|---|---|
| Project Title | Go To Market Strategy For Door Dash's "Student Meal Plan Of The Future" |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization? DoorDash is seeking to launch an innovative "Student Meal Plan of the Future" targeting the college student market. The objective of this project is to develop a comprehensive Go-to-Market (GTM) strategy, focusing on understanding the student dining landscape, identifying key stakeholders, and proposing a robust GTM plan to capture market share in this competitive segment. The project aims to position DoorDash as a preferred solution for college dining needs, integrating their services with student meal plans and addressing post-COVID dining challenges.
What are some of the activities or action items you think will need to be taken to achieve your desired results?
What would make this project a success for your organization? What measurable results are you looking to accomplish? Success will be determined by the development of a clear, actionable Go-to-Market strategy, including:
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| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
LIVE CASE COMPETITION WEBINAR KICKOFF: |
02/11/2020 | |
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LIVE CASE COMPETITION WRAP-UP WEBINAR, WINNERS ANNOUNCED |
04/12/2020 | |
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MANDATORY KICKOFF SURVEY |
06/11/2020 | Submission Required |
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LIVE CASE COMPETITION REGISTRATION DEADLINE |
06/11/2020 | |
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Questions for RMHC Jax Due |
09/11/2020 | Submission Required |
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Submit any questions for RMHC Jax to address during the upcoming Q&A webinar. |
09/11/2020 | Submission Required |
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Program Kickoff |
11/02/2020 | Event |
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MANDATORY COMPETITION WRAP-UP SURVEY |
11/12/2020 | Submission Required |
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LIVE CASE COMPETITION Q&A SESSION |
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FINAL DELIVERABLES DUE |
Submission Required |
Projects
| Project | Organization | Topics |
|---|---|---|
| Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future" | DoorDash | Market Research Marketing Sales & Business Development |
Program Managers
| Name | Organization |
|---|---|
| Phyllis Okrepkie | The International Accreditation Council for Business Education (IACBE) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
