Fall 2020 IACBE Live Case Competition

International Accreditation Council for Business Education (IACBE)
Fall 2020 IACBE Live Case Competition
11/02/2020 to 12/04/2020
Phyllis Okrepkie
Collaboration Overview
About Students
Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.
About Program Goals
About the Collaboration Format
Benefits for Industry Partners
Program Details

Students Include:

Students Enrolled: 40 Students Enrolled

Program Duration: 4 weeks

Program Launch Date: 11/02/20

Program End Date: 12/04/20

Student Commitment:

Course Format: Multiple Projects Multiple Teams, Single Project Single Team

Modality: Fully Remote

# of Projects:

View All Program Details

Project Requirements

Industry Partner Requirements
Project Topics Digital Marketing Growth Strategy Marketing
Location Preferences

Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Other Requirements
Project Management Time Commitment per week
Interested Industries Food & Beverage Restaurants, Bars & Food Services Software & IT
Skills & Expertise
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jun 08 2020, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jun 22 2020, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Sep 18 2020, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Oct 03 2020, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Nov 02 2020, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 04 2020, 12:00.00 AM

* We’ve got some inspirational project ideas below! These are related project topics that you can mix and match the components for the best cross-functional project experience possible.

Digital Marketing

Growth Strategy

Marketing

Program Overview
Program Title Fall 2020 IACBE Live Case Competition
Organization International Accreditation Council for Business Education (IACBE)
Student Application Link https://iacbe.capsource.app/program/fall-2020-iacbe-live-case-competition-2/rfp
# of Students Enrolled
0
# of Projects Running
1 Project/s Added (of Expected)

Program Timeline

Project Duration

Start Date: 11/02/20      End Date: 12/04/20

1 month

Collaboration Overview
About Students

Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Digital Marketing Growth Strategy Marketing
Target Industries Food & Beverage Restaurants, Bars & Food Services Software & IT
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required

Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jun 08 2020, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jun 22 2020, 12:00.00 AM
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Sep 18 2020, 12:00.00 AM
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Oct 03 2020, 12:00.00 AM
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Nov 02 2020, 12:00.00 AM
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 04 2020, 12:00.00 AM
Phyllis Okrepkie
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