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Marketing

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Conduct a Target Audience Analysis and Suggest a Sales Campaign to Create Conversions
  1. Deep-dive into the Company
  2. Develop Target Audience Personas
  3. Competitor Analysis
  4. Analysis and Recommendations for Sales Campaign
Create a Brand Communications Strategy
  1. Understand the Customer Journey
  2. Clearly Define the Company’s Unique Position in the Market
  3. Define Key Messages & Channels for Communication Strategy
  4. Deep-dive into the Company’s Brand & Target Audience
Marketing Mix Assessment & Recommendations
  1. Marketing Mix Assessment (4 C’s)
  2. Make Recommendations for Improvement
  3. Deep-dive into the Company
  4. Define the Target Customer & Segments
Improve Upon Social Media Strategy
  1. Deep-dive into the Company
  2. Define the Ideal Customer
  3. Competitive Analysis
  4. Recommend Improvements to Social Media Strategy
Marketing Strategy Impact Analysis
  1. Deep-dive into the Company
  2. Compare the company's marketing tactics with competitors
  3. Analyze the Company’s Past Marketing Strategies
  4. Make Recommendations for Improving Marketing Strategies
Go-to-Market Strategy
  1. Develop a Better Understanding of the Customers and Their Needs
  2. Understand the Company and Brand
  3. Make Recommendations for Deployment & Assessment
  4. Define the Sales & Product Demand Strategy
Develop a Strategic Communications Plan for Clients
  1. Conducting Strategic Communication & Marketing Research
  2. Customer Information Gathering
  3. Goals, Objectives, Strategies, & Tactics
  4. Strategic Recommendations Deck
Conduct a Business International Expansion Analysis
  1. Deep-dive into the Company
  2. Cultural Analysis
  3. Benchmarking Analysis
  4. Financial Analysis & Recommendations
Design a Product Extension
  1. Assess Product Development Goals & Opportunities
  2. Propose Direction for Product Development
  3. Create a roadmap for product development
  4. Deep Dive on the Company
  5. Deep Dive on the Company
Make Improvements to Sales Process & Materials
  1. Deep-dive into the company and status quo
  2. Conduct research on best practices
  3. Evaluate current practices and tools and create prototype sales process
  4. Create a map that guides sales team members on their journey to turn potential leads into customers
Develop a Sustainable Customer Retention Strategy
  1. Understand the Company’s Business Model and KPI’s
  2. Deep Dive on the Company's Customer Base
  3. Explore Potential Customer Retention Strategies
  4. Make Recommendations for a Customer Retention Strategy
Market Research
  1. Kickoff Meeting
  2. Meet with Marketing Expert

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