Marketing
We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Conduct a Target Audience Analysis and Suggest a Sales Campaign to Create Conversions
- Deep-dive into the Company
- Develop Target Audience Personas
- Competitor Analysis
- Analysis and Recommendations for Sales Campaign
Create a Brand Communications Strategy
- Understand the Customer Journey
- Clearly Define the Company’s Unique Position in the Market
- Define Key Messages & Channels for Communication Strategy
- Deep-dive into the Company’s Brand & Target Audience
Marketing Mix Assessment & Recommendations
- Marketing Mix Assessment (4 C’s)
- Make Recommendations for Improvement
- Deep-dive into the Company
- Define the Target Customer & Segments
Improve Upon Social Media Strategy
- Deep-dive into the Company
- Define the Ideal Customer
- Competitive Analysis
- Recommend Improvements to Social Media Strategy
Marketing Strategy Impact Analysis
- Deep-dive into the Company
- Compare the company's marketing tactics with competitors
- Analyze the Company’s Past Marketing Strategies
- Make Recommendations for Improving Marketing Strategies
Go-to-Market Strategy
- Develop a Better Understanding of the Customers and Their Needs
- Understand the Company and Brand
- Make Recommendations for Deployment & Assessment
- Define the Sales & Product Demand Strategy
Develop a Strategic Communications Plan for Clients
- Conducting Strategic Communication & Marketing Research
- Customer Information Gathering
- Goals, Objectives, Strategies, & Tactics
- Strategic Recommendations Deck
Conduct a Business International Expansion Analysis
- Deep-dive into the Company
- Cultural Analysis
- Benchmarking Analysis
- Financial Analysis & Recommendations
Design a Product Extension
- Assess Product Development Goals & Opportunities
- Propose Direction for Product Development
- Create a roadmap for product development
- Deep Dive on the Company
- Deep Dive on the Company
Make Improvements to Sales Process & Materials
- Deep-dive into the company and status quo
- Conduct research on best practices
- Evaluate current practices and tools and create prototype sales process
- Create a map that guides sales team members on their journey to turn potential leads into customers
Develop a Sustainable Customer Retention Strategy
- Understand the Company’s Business Model and KPI’s
- Deep Dive on the Company's Customer Base
- Explore Potential Customer Retention Strategies
- Make Recommendations for a Customer Retention Strategy
Market Research
- Kickoff Meeting
- Meet with Marketing Expert