Test Account operates within the Arts & Recreation and Software & IT industries, excelling in delivering innovative digital experiences that connect users with various forms of art. However, the company currently faces a significant challenge in effectively engaging users with diverse preferences and backgrounds. The existing platform lacks a tailored approach that allows users to explore art based on personal themes and interests, leading to lower engagement rates and missed opportunities for user retention. This challenge impacts the business by limiting its reach and effectiveness in serving a growing audience of art enthusiasts who seek personalized experiences.

Key activities for this project will include user research through surveys and interviews to gather insights on user needs and preferences. Students will analyze the data collected to create user personas that reflect the target audience. Following this, they will engage in brainstorming sessions to generate design ideas, utilizing wireframing tools to sketch initial concepts. The prototyping phase will involve creating interactive mockups that can be tested with users for feedback. Finally, usability testing will be conducted to evaluate the prototype's effectiveness and inform any necessary revisions. These methodologies will not only enhance students' design skills but also provide them with essential experience in conducting research and analysis.