Test Account is a leading player in the arts and recreation industry, recognized for its commitment to providing users with access to diverse artistic content and experiences. However, the company faces a significant challenge in enhancing the user experience of its online arts portal. Feedback from users indicates that navigation is often confusing, and accessibility features are lacking, leading to a decrease in user engagement and retention. This challenge not only affects user satisfaction but also impacts the company's growth potential in a competitive digital landscape.

Students will engage in several key activities throughout the project. Initially, they will conduct user research through surveys and interviews to gather insights on user behavior and preferences. Following this, they will analyze the data to identify pain points and areas for improvement. Students will then create wireframes and interactive prototypes using design tools such as Figma or Adobe XD, ensuring that accessibility guidelines are integrated into their designs. The final phase will involve user testing, where students will gather feedback on their prototypes, iterating based on user input to refine their designs. Throughout the project, methodologies such as heuristic evaluation and usability testing will be employed to validate design decisions.