Project Title: Digital Dojang Brand Strategy
Wasatch Martial Arts Academy LLC
| Details | |
|---|---|
| Project Title | Digital Dojang Brand Strategy |
| Project Topics | Digital Marketing |
| Skills & Expertise | Brand Identity Design Brand Strategy Content Strategy Digital Project Management Graphic Design Market Research Marketing Strategy Qualitative Research Search Engine Marketing SEO Social Media Marketing Social Media Strategy UX/UI Design Video Editing Web & Software Product Research |
| Project Synopsis: Challenge/Opportunity | Wasatch Martial Arts Academy is a school that teaches a traditional martial arts system called Soo Bahk Do. It is one of the main parent styles of modern Taekwondo. Wasatch Martial Arts prides itself in teaching the authentic martial art of Korea and is one of the premiere Soo Bahk Do schools in the country. The head instructor, Brian Corrales, is well known in the martial arts community and often teaches at regional, national, and international events. formally representing the art of Soo Bahk Do. In 2020, the Digital Dojang was created as an online platform to provide online training resources specifically to:
The Digital Dojang has proven to be successful but it is not well known nor understood. Building a vibrant YouTube Channel has already proven to be one way effective way to acquire paid subscribers. As the Digital Dojang becomes more visible in the online martial arts community, it needs to reflect it's brand image of being both authentic and premier.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Program Kickoff |
Aug 16 2024 | Event |
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Student Pre-Kick-off Self-Assessment Form |
Aug 16 2024 | Evaluation |
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Team Roles and Meeting Times |
Aug 19 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Engagement Letter Draft |
Aug 26 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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TEST123 |
Aug 28 2024 | Project Milestone |
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Submitted Fully Signed Engagement Letter |
Aug 28 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Complete a full Project Plan |
Sep 06 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Industry Mentor Temperature Check |
Sep 18 2024 | Evaluation |
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Test PM For all |
Oct 15 2024 | Project Milestone |
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Midterm Project Report |
Nov 01 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Industry Mentor Temperature Check |
Nov 13 2024 | Evaluation |
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Invitations sent to all invitees to the Final Report meeting |
Nov 21 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Create a Final Written Report |
Nov 27 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Create a Final Presentation Document |
Dec 04 2024 | Project Milestone |
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Industry Mentor Post-Engagement Team Assessment Form |
Dec 06 2024 | Evaluation |
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Student Post-Engagement Self-Assessment Form |
Dec 06 2024 | Evaluation |
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Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor |
Dec 06 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
Program Managers
| Name | Organization |
|---|---|
| Roger McCarty | Brigham Young University (BYU) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |
