ProgramsPBI (Fall 2024)ProjectsMarketing from zero to hero: help us build our strategy, execution,...

Project Title: Marketing from zero to hero: help us build our strategy, execution, content and social media presence.

The Finance Consulting Group

Details
Project Title Marketing from zero to hero: help us build our strategy, execution, content and social media presence.
Project Topics Digital Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We need help with marketing. Our firm is experiencing growth through partnerships and outside sales but we need to develop a sound marketing strategy to keep the momentum.
Project Synopsis: Activities/Actions Required
Marketing Plan: Develop a marketing plan and assist us with its execution.
Social Media Marketing:  Develop and manage our social media platforms from the ground up, keeping our ideal customers in mind. Build a following base for targeted engagement.
Content Creation: Develop engaging, fun, informative, consistent, and impactful content.
Automation: Help us integrate your work into our customer platform for scalable implementation.
Project Synopsis: Expected Results
  1. Developed a marketing plan we can follow once the student is gone
  2. Created a following and built a marketing presence from zero to as many as possible
  3. Created content that we can reuse for all of our communications: email, social media, website, campaigns, etc..
  4. Helped us scale: placed the student creativity and efforts in our marketing software to continue the work of the student in a repeatable and scalable fashion

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Aug 16 2024 Event

Student Pre-Kick-off Self-Assessment Form

 Aug 16 2024 Evaluation

Team Roles and Meeting Times

 Aug 19 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Engagement Letter Draft

 Aug 26 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

TEST123

 Aug 28 2024 Project Milestone

Submitted Fully Signed Engagement Letter

 Aug 28 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Complete a full Project Plan

 Sep 06 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Industry Mentor Temperature Check

 Sep 18 2024 Evaluation

Test PM For all

 Oct 15 2024 Project Milestone

Midterm Project Report

 Nov 01 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Industry Mentor Temperature Check

 Nov 13 2024 Evaluation

Invitations sent to all invitees to the Final Report meeting

 Nov 21 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Create a Final Written Report

 Nov 27 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Create a Final Presentation Document

 Dec 04 2024 Project Milestone

Industry Mentor Post-Engagement Team Assessment Form

 Dec 06 2024 Evaluation

Student Post-Engagement Self-Assessment Form

 Dec 06 2024 Evaluation

Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor

Dec 06 2024, 23:55 PM US/Mountain (UTC-06:00) Project Milestone

Program Managers

Name Organization
Roger McCarty Brigham Young University (BYU)

Teams

Team Name  Project Name  Team Members 
No Teams Available