Project Title: FamilySearch User Generated Campaigns
FamilySearch
| Details | |
|---|---|
| Project Title | FamilySearch User Generated Campaigns |
| Project Topics | Growth Strategy |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | The project is focused on creating User Generated Campaigns for Gen Z and Millennials on FamilySearch social media channels.
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| Project Synopsis: Activities/Actions Required | It will consist of A/B testing and content creation, audience segmentation, and data analysis.
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| Project Synopsis: Expected Results | Generating campaign ideas that resonate with a younger demographic for our FamilySearch channels.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Apr 22 2024 | Event |
|
Student Pre-Kick-off Self-Assessment Form |
Apr 24 2024 | Evaluation |
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Team Roles and Meeting Times |
Apr 26 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Engagement Letter Draft |
May 01 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Submitted Fully Signed Engagement Letter |
May 03 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Complete a full Project Plan |
May 10 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Industry Mentor Temperature Check |
May 22 2024 | Evaluation |
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Test PM For all |
May 24 2024 | Project Milestone |
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Midterm Project Report |
Jun 14 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Industry Mentor Temperature Check |
Jun 26 2024 | Evaluation |
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Invitations sent to all invitees to the Final Report meeting |
Jul 15 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Create a Final Written Report |
Jul 17 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
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Create a Final Presentation Document |
Jul 19 2024 | Project Milestone |
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Industry Mentor Post-Engagement Team Assessment Form |
Jul 23 2024 | Evaluation |
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Student Post-Engagement Self-Assessment Form |
Jul 23 2024 | Evaluation |
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Complete a Project Presentation and hold a Final Presentation Meeting with Sponsor |
Jul 23 2024, 23:55 PM US/Mountain (UTC-06:00) | Project Milestone |
|
TEST123 |
Aug 28 2024 | Project Milestone |
Program Managers
| Name | Organization |
|---|---|
| Roger McCarty | Brigham Young University (BYU) |
| Eduardo Rua | Brigham Young University (BYU) |
| Anne Marie Clark | Ensign College |
| Chiahsuan WU | Ensign College |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |