Project Title: Latinx Kidlit Book Festival 2024

Latinx Kidlit Book Festival

Details
Project Title Latinx Kidlit Book Festival 2024
Project Topics Data Management Marketing Reporting, Financial Planning & Analysis Sales & Business Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Latinx Kidlit Book Festival 2024 planning. Help to analyze LKBF 2023, create marketing plan and events for LKBF 2024, and create digital assets for 2024 event and fundraising auction.A FREE VIRTUAL CELEBRATION OF LATINX KIDLIT BOOKS, AUTHORS, AND ILLUSTRATORS FOR HISPANIC HERITAGE MONTH! The mission of the Latinx Kidlit Book Festival, Inc is to foster a love of story and literacy as well as increase empathy and conversation among educators, students, and book lovers while uplifting the voices of Latinx kidlit book creators. We are a registered 501(c)3 non-profit organization in our fourth year of operation. Our list of sponsors includes publishing powerhouses like Penguin Random House, Simon and Schuster, and Macmillan Publishers; but we also love and appreciate every bit of support from book lovers around the globe. Present and previous festival participants include Supreme Court Justice Sonia Sotomayor, National Ambassador for Young People's Literature Meg Medina, Harvard University Radcliffe Fellow Javier Zamora, Newberry Award winner Donna Barba Higuera, and fellow LDS authors Yamile Méndez, Kaela Rivera, and Marcia Mickelson.
Project Synopsis: Activities/Actions Required
Our virtual festival takes place every year during Hispanic Heritage Month and we start work and planning for the following year right after the current year ends! This year, we'd love to have Ensign College and BYU Pathway students help us to analyze results from the 2023 festival (which is happening right now), join the process of creating a 2024 marketing plan (including Google and Meta ads, social media posts, etc), help us identify potential festival guests, and help to plan and our winter online fundraiser (though they would not be fundraising themselves). As stated previously, the 2024 festival won't be going live until Sept/Oct of 2024, so our goal would be to utilize the talents of our interns to help us in the months of preparation. But we would love to then spotlight them live during the festival, if possible!
Project Synopsis: Expected Results
List of Latinx authors or illustrators who have book releases in 2024 Google ads copy and graphics for 2024 Meta ads copy and graphics for 2024 Comprehensive analysis of 2023 festival using metrics from YouTube, social media and other platforms Recommendations for 2024 festival implementation Spanish translation of select assets Other smaller tasks as needed

Project Timeline

Touchpoints & Assignments Date Type

Team Roles and Meeting Times

Jan 17 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Student Pre-Kick-off Self-Assessment Form

Jan 23 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Engagement Letter Draft

Jan 24 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Submitted Fully Signed Engagement Letter

Jan 31 2024, 23:55 PM Project Milestone

Student Temperature Check

Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Complete a full Project Plan

Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Student Post-Engagement Peer Assessment Form

Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Industry Mentor Temperature Check

Feb 28 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Midterm Project Report

Feb 28 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Student Post-Engagement Peer Assessment Form

Mar 04 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Student Temperature Check

Mar 04 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Student Temperature Check

Mar 25 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Industry Mentor Temperature Check

Mar 25 2024, 23:55 PM US/Mountain (UTC-07:00) Evaluation

Create a Final Written Report

Apr 02 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Create a Final Presentation Document

Apr 05 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Invitations sent to all invitees to the Final Report meeting

Apr 08 2024, 23:55 PM US/Mountain (UTC-07:00) Project Milestone

Company Sponsor Project Evaluation

Apr 11 2024, 23:55 PM US/Mountain (UTC-06:00) Evaluation

Program Managers

Name Organization
Roger McCarty Brigham Young University (BYU)