Project Title: Latinx Kidlit Book Festival 2024
Latinx Kidlit Book Festival
| Details | |
|---|---|
| Project Title | Latinx Kidlit Book Festival 2024 |
| Project Topics | Data Management Marketing Reporting, Financial Planning & Analysis Sales & Business Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Latinx Kidlit Book Festival 2024 planning. Help to analyze LKBF 2023, create marketing plan and events for LKBF 2024, and create digital assets for 2024 event and fundraising auction.A FREE VIRTUAL CELEBRATION OF LATINX KIDLIT BOOKS, AUTHORS, AND ILLUSTRATORS FOR HISPANIC HERITAGE MONTH! The mission of the Latinx Kidlit Book Festival, Inc is to foster a love of story and literacy as well as increase empathy and conversation among educators, students, and book lovers while uplifting the voices of Latinx kidlit book creators. We are a registered 501(c)3 non-profit organization in our fourth year of operation. Our list of sponsors includes publishing powerhouses like Penguin Random House, Simon and Schuster, and Macmillan Publishers; but we also love and appreciate every bit of support from book lovers around the globe. Present and previous festival participants include Supreme Court Justice Sonia Sotomayor, National Ambassador for Young People's Literature Meg Medina, Harvard University Radcliffe Fellow Javier Zamora, Newberry Award winner Donna Barba Higuera, and fellow LDS authors Yamile Méndez, Kaela Rivera, and Marcia Mickelson.
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| Project Synopsis: Activities/Actions Required | Our virtual festival takes place every year during Hispanic Heritage Month and we start work and planning for the following year right after the current year ends! This year, we'd love to have Ensign College and BYU Pathway students help us to analyze results from the 2023 festival (which is happening right now), join the process of creating a 2024 marketing plan (including Google and Meta ads, social media posts, etc), help us identify potential festival guests, and help to plan and our winter online fundraiser (though they would not be fundraising themselves). As stated previously, the 2024 festival won't be going live until Sept/Oct of 2024, so our goal would be to utilize the talents of our interns to help us in the months of preparation. But we would love to then spotlight them live during the festival, if possible!
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| Project Synopsis: Expected Results | List of Latinx authors or illustrators who have book releases in 2024 Google ads copy and graphics for 2024 Meta ads copy and graphics for 2024 Comprehensive analysis of 2023 festival using metrics from YouTube, social media and other platforms Recommendations for 2024 festival implementation Spanish translation of select assets Other smaller tasks as needed
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Team Roles and Meeting Times |
Jan 17 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Student Pre-Kick-off Self-Assessment Form |
Jan 23 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Engagement Letter Draft |
Jan 24 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Submitted Fully Signed Engagement Letter |
Jan 31 2024, 23:55 PM | Project Milestone |
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Student Temperature Check |
Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Complete a full Project Plan |
Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Student Post-Engagement Peer Assessment Form |
Feb 02 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Industry Mentor Temperature Check |
Feb 28 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Midterm Project Report |
Feb 28 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Student Post-Engagement Peer Assessment Form |
Mar 04 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Student Temperature Check |
Mar 04 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Student Temperature Check |
Mar 25 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Industry Mentor Temperature Check |
Mar 25 2024, 23:55 PM US/Mountain (UTC-07:00) | Evaluation |
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Create a Final Written Report |
Apr 02 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Create a Final Presentation Document |
Apr 05 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Invitations sent to all invitees to the Final Report meeting |
Apr 08 2024, 23:55 PM US/Mountain (UTC-07:00) | Project Milestone |
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Company Sponsor Project Evaluation |
Apr 11 2024, 23:55 PM US/Mountain (UTC-06:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Roger McCarty | Brigham Young University (BYU) |