ProgramsFall 2022 Fully Virtual Live Case CompetitionProjectsAssess Target Audience & Develop Go-To-Market Strategy

Project Title: Assess Target Audience & Develop Go-To-Market Strategy

Iconically

Details
Project Title Assess Target Audience & Develop Go-To-Market Strategy
Project Topics Growth Strategy Marketing
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Utilize best practices to create a go-to-market strategy, including industry best practices and competitive intelligence that will be crucial in helping us build and grow both the CREATORS and BRANDS sides of our platform. 
Project Synopsis: Activities/Actions Required
In order to be successful, students will need to:
  • Develop a Competitor Analysis focused on Influencer Marketing Agencies, Talent Managers, and Platforms (designed for creators). How does Iconically compare to competitors in the space from a technology, purpose, and business model standpoint? 
  • Profile brands and creators in the current Iconically portfolio (what do they have in common, how can we use this to extrapolate an overall target market on both sides of the marketplace)
  • Assess the market size and key criteria that Iconically should use to target prospective brands and creators
  • What are the best ways to get both CREATORS and BRANDS onto the platform:
     
    • What marketing methods and channels should Iconically use? 

    • What would a launch strategy like this cost in terms of people, time, and resources? 

    • How would you measure success if we chose to run your campaign(s)?
  •  
Project Synopsis: Expected Results
Develop a Clear Overview of the Target Audience & overall Market Opportunity
Suggest a clear strategy that Iconically can use to "Go-To-Market" for both the CREATORS and the BRANDS for their marketplace

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Evaluation Due

 Oct 10 2022 Evaluation

Program Kickoff

 Oct 13 2022 Event

Q&A Webinar

 Oct 25 2022 Event

Last Day to Schedule Office Hours

 Oct 28 2022 Event

Temperature Check

 Oct 29 2022 Evaluation

Final Day for Office Hours!

 Nov 04 2022 Event

AWARDS CEREMONY

 Nov 18 2022 Event

Final Peer Evaluation

 Nov 25 2022 Evaluation

Final Self-Assessment

 Nov 25 2022 Evaluation

Teams

Team Name  Project Name  Team Members 
Centenary Team #1 Assess Target Audience & Develop Go-To-Market Strategy
Centenary Team #2 Assess Target Audience & Develop Go-To-Market Strategy
Fisher Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #1 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #10 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #11 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #2 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #3 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #4 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #5 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #6 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #7 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #8 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #9 Assess Target Audience & Develop Go-To-Market Strategy
Florida Tech #TBD Assess Target Audience & Develop Go-To-Market Strategy
Manchester Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Green Monkeys Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Orange Iguanas Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Purple Parrots Assess Target Audience & Develop Go-To-Market Strategy
Waynesburg University Silver Snakes Assess Target Audience & Develop Go-To-Market Strategy