Fall 2020 IACBE Live Case Competition

Program Overview
Program Title Fall 2020 IACBE Live Case Competition
Organization International Accreditation Council for Business Education (IACBE)
Student Application Link https://iacbe.capsource.app/program/fall-2020-iacbe-live-case-competition-2/rfp
# of Students Enrolled
0
# of Projects Running
1 Project/s Added (of Expected)

Program Timeline

Project Duration

Start Date: 11/02/20      End Date: 12/04/20

1 month

Collaboration Overview
About Students

Coinsource is launching an online marketplace with features that will greatly expand digital currencyís relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsourceís unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Zíers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team

Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Digital Marketing Growth Strategy Marketing
Target Industries Food & Beverage Restaurants, Bars & Food Services Software & IT
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required

Compensation
Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Jun 08 2020
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Jun 22 2020
Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Sep 18 2020
Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Oct 03 2020
Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Nov 02 2020
Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Dec 04 2020

Project Overview

Project Details
Project Title Go To Market Strategy For Door Dash's "Student Meal Plan Of The Future"
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

DoorDash is seeking to launch an innovative "Student Meal Plan of the Future" targeting the college student market. The objective of this project is to develop a comprehensive Go-to-Market (GTM) strategy, focusing on understanding the student dining landscape, identifying key stakeholders, and proposing a robust GTM plan to capture market share in this competitive segment. The project aims to position DoorDash as a preferred solution for college dining needs, integrating their services with student meal plans and addressing post-COVID dining challenges.


What are some of the activities or action items you think will need to be taken to achieve your desired results?

  • Conduct an in-depth analysis of DoorDash's current business model, market positioning, and digital marketing strategies.
  • Analyze the student dining landscape, including meal plan systems, competitors, and post-COVID trends in student dining.
  • Research and identify key stakeholders, including students, universities, and meal plan providers.
  • Develop and propose a comprehensive GTM strategy tailored to the "Student Meal Plan of the Future," focusing on digital marketing, partnerships, and sales channels.


What would make this project a success for your organization? What measurable results are you looking to accomplish?

Success will be determined by the development of a clear, actionable Go-to-Market strategy, including:

  • In-depth understanding of DoorDash’s current market positioning and challenges.
  • Insights into the student dining landscape and competitive analysis.
  • Identification of key stakeholders and GTM options.
  • A robust, data-driven Go-to-Market strategy with actionable recommendations for implementation.


Compensation

Following compensation will be offered to the students


Exactly $0.0 per hour

Sponsorship

No Sponsorship Required

Resources

Program Timeline

Due Date
Activities
Deliverables
Status
Action
Tue, 02/11/20
LIVE CASE COMPETITION WEBINAR KICKOFF:
No Deliverables
No deliverables are required for this action item.
Description:
Student teams and faculty members from around the world will join us by webinar to hear more about the host company and case challenge directly from key company leaders. Watch the recording:�https://capsource.io/rmhcjax-materials/
Sun, 04/12/20
LIVE CASE COMPETITION WRAP-UP WEBINAR, WINNERS ANNOUNCED
No Deliverables
No deliverables are required for this action item.
Description:
CapSource and the Host Company will wrap up the competition by recognizing the Top-2 teams for the Graduate and Undergraduate Competition Cohorts. Zoom Link:�https://us02web.zoom.us/j/4082595973
Thu, 06/11/20
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute assessment!
Thu, 06/11/20
LIVE CASE COMPETITION REGISTRATION DEADLINE
No Deliverables
No deliverables are required for this action item.
Fri, 09/11/20
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Fri, 09/11/20
Required Deliverable
Deliverable submission is required.
Mon, 11/02/20
Program Kickoff
No Deliverables
No deliverables are required for this action item.
Location:
Thu, 11/12/20
Required Deliverable
Deliverable submission is required.
Description:
Please complete this 2-minute survey, especially if you want an Experiential Learning Certificate showcasing all your hard work!
LIVE CASE COMPETITION Q&A SESSION
No Deliverables
No deliverables are required for this action item.
Description:
All participating students and faculty will be invited back for a webinar to hear an update from company leadership (including time for Q&A). Zoom Link:�https://us02web.zoom.us/j/4082595973
Required Deliverable
Required Deliverable
Deliverable submission is required.
Description:
Please submit your 5-page written report (+ appendix) in PDF format and link to your 3-minute explainer video to via this�form�by 12:00 PM ET.�Late submissions will not be accepted.

Projects

Filters
Project Organization Topics
Go-to-Market Strategy for DoorDash's "Student Meal Plan of the Future" DoorDash Market Research Marketing Sales & Business Development

Teams

Team Name  Project Name  Team Members 
No Teams Available