ProgramsSpring 2025: IACBE Live Case CompetitionProjectsDisrupting Wealth Management: Empowering Young Professionals to Own...

Project Title: Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent

WealthFluent

Details
Project Title Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Project Topics Data Management Digital Marketing Entrepreneurship Market Research Marketing Operations PR & Communications Product Design & Development Reporting, Financial Planning & Analysis Research & Development Research, Analysis, Evaluation Software Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
WealthFluent is on a mission to revolutionize the wealth management industry by addressing the significant barriers that prevent early-career professionals from achieving financial literacy and independence. Traditional wealth management is often perceived as inaccessible, outdated, and designed for high-net-worth individuals, leaving younger generations underserved and vulnerable to poor financial decision-making. WealthFluent seeks to fill this gap by providing a user-friendly, technology-driven platform that empowers users to take ownership of their financial future.

Company Background

Founded with a vision to democratize financial literacy, WealthFluent was born out of frustration with the traditional wealth management industry's inability to meet the evolving needs of younger generations. The company's founders, who bring years of experience in finance and technology, observed a stark disconnect between the services offered by traditional financial advisors and the realities faced by young professionals navigating their careers, loans, and investments.

WealthFluent was created to bridge this gap by offering a platform that emphasizes education, transparency, and ease of use. Its innovative features help users understand their financial picture, set achievable goals, and build a roadmap to long-term financial security—all without the high fees and limitations imposed by conventional advisors. By leveraging cutting-edge technology and behavioral insights, WealthFluent has become a pioneer in empowering individuals to make smarter financial choices.

Why This Challenge Is Important

This project represents a critical step in WealthFluent's mission to expand its reach and impact. Despite the platform’s unique value proposition, capturing the attention of early-career professionals remains a significant challenge due to several factors:

  1. Lack of Awareness: Many young professionals are unaware of the tools available to help them navigate complex financial decisions.
  2. Distrust of Financial Institutions: Younger generations often view traditional financial advisors with skepticism, perceiving them as costly and misaligned with their interests.
  3. Engagement Barriers: Competing demands on time and attention make it difficult for young professionals to prioritize financial planning.
This case competition challenges participants to address these barriers through innovative marketing and engagement strategies that resonate with the target demographic. WealthFluent believes that by tapping into the creativity and fresh perspectives of students, it can unlock solutions that will enable the company to:

  • Broaden Its Impact: Reach more early-career professionals and empower them to make informed financial decisions.
  • Redefine Financial Literacy: Position itself as a leader in the financial education space.
  • Disrupt the Industry: Challenge traditional wealth management models and establish a new standard for accessible, effective financial tools.
The Importance of Empowering Young Professionals

Early-career professionals, typically aged 22–35, are at a critical juncture in their financial journeys. The decisions they make during this phase—whether it's managing student debt, buying a home, or saving for retirement—can have a profound impact on their long-term financial security. However, many in this demographic lack the knowledge or resources to navigate these milestones effectively.

By equipping young professionals with the tools and knowledge they need to succeed, WealthFluent aims to create a ripple effect of positive financial behaviors that will benefit individuals, families, and communities for generations to come. This case competition is an opportunity for participants to not only contribute to this mission but also gain valuable insights and experience in addressing one of the most pressing challenges in personal finance today.

A Call for Innovation

WealthFluent is seeking bold, forward-thinking solutions that go beyond traditional marketing playbooks. The company is particularly interested in strategies that leverage:

  • Digital Engagement: Innovative use of digital platforms to connect with the target demographic.
  • Behavioral Science: Insights into the psychology of financial decision-making to shape impactful messaging.
  • Scalable Solutions: Ideas that can be implemented cost-effectively and scaled as WealthFluent grows.
By participating in this competition, students will play a pivotal role in shaping WealthFluent’s journey to becoming the trusted financial partner for early-career professionals, ultimately redefining the future of wealth management.
Project Synopsis: Activities/Actions Required
  1. In-Depth Research: Analyze the unique needs and behaviors of early-career professionals in managing their finances, focusing on gaps in current market offerings.
  2. Competitive Benchmarking: Conduct a comparative analysis of WealthFluent’s competitors to identify opportunities for differentiation and disruption.
  3. Marketing Innovation: Design a comprehensive marketing strategy to attract and engage the target demographic, leveraging modern digital channels and content formats.
  4. Practical Implementation: Develop a detailed roadmap to execute the strategy, including resource allocation, potential risks, and measurable outcomes.
  5. Performance Metrics: Define KPIs to evaluate the success of the proposed strategy, ensuring alignment with WealthFluent’s business objectives.
Project Synopsis: Expected Results
  • Relevance: The extent to which the proposed strategy aligns with the needs and preferences of early-career professionals.
  • Innovation: Creativity and originality in proposed marketing approaches.
  • Feasibility: The practicality of executing the strategy within a realistic timeline and budget.
  • Impact: Anticipated improvements in user acquisition, engagement, and retention metrics.
  • Clarity: Clear, well-supported recommendations with actionable next steps.

Project Timeline

WealthFluent - Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Due Date
Activities
Deliverables
Status
Action
Sun, 02/23/25
11:59 PM US/Eastern (UTC-05:00)
PRE-KICKOFF SELF EVAL
Required Evaluation
Evaluation submission is required.
View
Mon, 02/24/25
12:00 PM US/Eastern (UTC-05:00)
Project Kickoff Webinar
Web Conference Recording: https://www.loom.com/share/2cb8591917af4ffca7f302a0b968ea87?sid=8f099e00-6ed2-464c-a29a-d6c60dfc2aa8

AGENDA:
- About the Competition
- About the Company
- Project Goals
- Grading Rubric
- Open Q&A
No Deliverables
No deliverables are required for this action item.
Join
Guiding Questions:
Web Conference Recording: https://www.loom.com/share/2cb8591917af4ffca7f302a0b968ea87?sid=8f099e00-6ed2-464c-a29a-d6c60dfc2aa8

AGENDA:
- About the Competition
- About the Company
- Project Goals
- Grading Rubric
- Open Q&A
Location: Virtual
https://us02web.zoom.us/j/4082595973
Tue, 03/04/25
12:00 PM US/Eastern (UTC-05:00)
Q&A Webinar
Web Conference Link: https://us02web.zoom.us/j/4082595973

Submit your questions in advance: https://forms.gle/HAQZg8kpvje7X6jc8
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Web Conference Link: https://us02web.zoom.us/j/4082595973

Submit your questions in advance: https://forms.gle/HAQZg8kpvje7X6jc8
Location: Virtual
Wed, 03/05/25
12:00 AM UTC
Schedule Office Hours
Please use this Calendly Scheduler Link to schedule office hours with the WealthFluent team:
https://calendly.com/d/crpp-wdw-xpk/case-competition-office-hour

You may schedule up to two (2) total office hours sessions. We recommend that you choose a time where your whole team can be present. Please make sure to be prepared and professional.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Please use this Calendly Scheduler Link to schedule office hours with the WealthFluent team:
https://calendly.com/d/crpp-wdw-xpk/case-competition-office-hour

You may schedule up to two (2) total office hours sessions. We recommend that you choose a time where your whole team can be present. Please make sure to be prepared and professional.
Location: In Person
Fri, 03/07/25
11:59 PM UTC
Temperature Check (Mandatory Evaluation)
Required Evaluation
Evaluation submission is required.
View
Wed, 03/19/25
12:00 AM UTC
Office Hours Closed!
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Location: In Person
Thu, 03/20/25
5:00 PM US/Eastern (UTC-05:00)
WRITTEN MEMO SUBMISSION
Required Deliverable
PLEASE UPLOAD YOUR EXECUTIVE PRE-READ EMAIL BY 5:00 PM ET

This email should be from you and your team and addressed to your industry mentors.

It can be any length and include as many assets/resources as you'd like.

It should primarily recap the key ideas you plan to present on Wednesday. 

It should certainly include any resources that you used to develop your insights. 
Required Deliverable
Deliverable submission is required.
Guiding Questions:
PLEASE UPLOAD YOUR EXECUTIVE PRE-READ EMAIL BY 5:00 PM ET

This email should be from you and your team and addressed to your industry mentors.

It can be any length and include as many assets/resources as you'd like.

It should primarily recap the key ideas you plan to present on Wednesday. 

It should certainly include any resources that you used to develop your insights. 
Mon, 03/24/25
12:00 AM UTC
Top 12 Teams Announced & Final Presentation Schedule Announced
WealthFluent and their panel of judges will be using your Executive Email Written Submissions to determine which Top 12 Performing teams will present live virtually on March 28th

This will be communicated by email update
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
WealthFluent and their panel of judges will be using your Executive Email Written Submissions to determine which Top 12 Performing teams will present live virtually on March 28th

This will be communicated by email update
Location: In Person
Thu, 03/27/25
5:00 PM UTC
UPLOAD FINAL PRESENTATIONS
Required Deliverable
Please ensure your final presentation is uploaded in its final format before tomorrow's live final presentation with the WealthFluent Executive Leadership Team
Required Deliverable
Deliverable submission is required.
Guiding Questions:
Please ensure your final presentation is uploaded in its final format before tomorrow's live final presentation with the WealthFluent Executive Leadership Team
Deliverable Instructions:
Link to the embedded YouTube Video: https://www.youtube.com/watch?v=9cx5Y9ktGUI
Fri, 03/28/25
9:00 AM UTC
FINAL PRESENTATIONS!
Location: https://us02web.zoom.us/j/4082595973

Final Presentation Schedule (Eastern Time, ET)
10:00 AM - 10:20 AM | Case Crusaders (Holy Angel University)
10:30 AM - 10:50 AM | The Trailblazers (Holy Angel University)
11:00 AM - 11:20 AM | Institute of Management Technology (IMT)
11:30 AM - 11:50 AM | Aether Wings (Holy Angel University)
12:00 PM - 12:20 PM | Team Zeus (Holy Angel University)
12:30 PM - 1:30 PM | JUDGES' LUNCH BREAK
1:30 PM - 1:50 PM | Florida Tech (Florida Institute of Technology)
2:00 PM - 2:20 PM | Misericordia Blue (Misericordia University)
2:30 PM - 2:50 PM | Marian University
3:00 PM - 3:20 PM | Framingham Team 1 (Framingham University)
3:30 PM - 3:50 PM | Lindsey Wilson College
4:00 PM - 4:20 PM | Warriors of Wallstreet (Lewis-Clark State College)
4:30 PM - 4:50 PM | Chaminade - Beta (Chaminade University of Honolulu)

The top 12 teams based on graded written submissions will present virtually during one of these slots above
No Deliverables
No deliverables are required for this action item.
Join
Guiding Questions:
Location: https://us02web.zoom.us/j/4082595973

Final Presentation Schedule (Eastern Time, ET)
10:00 AM - 10:20 AM | Case Crusaders (Holy Angel University)
10:30 AM - 10:50 AM | The Trailblazers (Holy Angel University)
11:00 AM - 11:20 AM | Institute of Management Technology (IMT)
11:30 AM - 11:50 AM | Aether Wings (Holy Angel University)
12:00 PM - 12:20 PM | Team Zeus (Holy Angel University)
12:30 PM - 1:30 PM | JUDGES' LUNCH BREAK
1:30 PM - 1:50 PM | Florida Tech (Florida Institute of Technology)
2:00 PM - 2:20 PM | Misericordia Blue (Misericordia University)
2:30 PM - 2:50 PM | Marian University
3:00 PM - 3:20 PM | Framingham Team 1 (Framingham University)
3:30 PM - 3:50 PM | Lindsey Wilson College
4:00 PM - 4:20 PM | Warriors of Wallstreet (Lewis-Clark State College)
4:30 PM - 4:50 PM | Chaminade - Beta (Chaminade University of Honolulu)

The top 12 teams based on graded written submissions will present virtually during one of these slots above
Location: Virtual
https://us02web.zoom.us/j/4082595973
Tue, 04/01/25
12:00 PM US/Eastern (UTC-05:00)
Awards Ceremony
Join us for an awards session and debrief with the WealthFluent team!  Discover which teams were the top performers and learn more about their approach. Congratulate the teams winning these top prizes.... and potentially paid summer internship(s)!

1st Place Team Prize - $1,200
2nd Place Team Prize - $800
3rd Place Team Prize - $500

Web Conference Link: https://us02web.zoom.us/j/4082595973
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
Join us for an awards session and debrief with the WealthFluent team!  Discover which teams were the top performers and learn more about their approach. Congratulate the teams winning these top prizes.... and potentially paid summer internship(s)!

1st Place Team Prize - $1,200
2nd Place Team Prize - $800
3rd Place Team Prize - $500

Web Conference Link: https://us02web.zoom.us/j/4082595973
Location: Virtual
Fri, 04/04/25
11:59 PM US/Eastern (UTC-05:00)
Self Reflection (Mandatory Evaluation)
Required Evaluation
Evaluation submission is required.
View

Program Managers

Name Organization
Tim Muth X-Culture
James Dovel International Accreditation Council for Business Education (IACBE)
Catherine Boatright Lindsey Wilson College
Jc Phelps Lindsey Wilson College
Eduard Merc The International Accreditation Council for Business Education (IACBE)
L L
Wera Panow-Loui Chaminade University
Aleza Beverly International College of the Cayman Islands
Beth Driscoll Indiana University
Leah Sciabarrasi Excelsior College
Navneet Jain
Sandra Sheard The International Accreditation Council for Business Education (IACBE)
Joshua Beck CapSource Technologies
Michelle Estrella International Accreditation Council for Business Education (IACBE)
Maria Lutgarda Manuela Punay International Accreditation Council for Business Education (IACBE)
Joy Anne Evaristo International Accreditation Council for Business Education (IACBE)
Jennifer Uptmor International Accreditation Council for Business Education (IACBE)
Martina Peng Franklin University
David Gargone International Accreditation Council for Business Education (IACBE)
Vanessa St. Laurent The International Accreditation Council for Business Education (IACBE)
Aaron Lam Lehigh CSB/E Capstone
Michael Mozill Wentworth Institute of Technology
Ruth Shaver Berkeley College
Diane Nolan Inteleos Foundation
Charlie Pride Marian University
Jill Kearney Wentworth Institute of Technology
Bryan Lapidus The International Accreditation Council for Business Education (IACBE)
Mark Giddarie The International Accreditation Council for Business Education (IACBE)
Derill Legoh The International Accreditation Council for Business Education (IACBE)
John Palabiyik The International Accreditation Council for Business Education (IACBE)
Laura Altomonte The International Accreditation Council for Business Education (IACBE)
Drian Glyde The International Accreditation Council for Business Education (IACBE)
clkarn The International Accreditation Council for Business Education (IACBE)
amalkova The International Accreditation Council for Business Education (IACBE)
Esther Hersh The International Accreditation Council for Business Education (IACBE)
Carmelita Lao The International Accreditation Council for Business Education (IACBE)
Alisa Hunt Post University
Ashanti Dixon International College of the Cayman Islands
jriveras The International Accreditation Council for Business Education (IACBE)

Teams

Team Name  Project Name  Team Members 
AIMS Business School Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Lindsey Wilson College Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Echo Luminous Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Wentworth Team 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
VWU Team 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Florida Tech Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Manchester 3 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Team Zeus Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Chaminade - Beta Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Celestrial Synergy Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
The Trailblazers Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Marian University Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Misericordia Gold Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Case Cruzaders Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Indiana Tech Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 4 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Aether Wings Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Manchester 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Chaminade - Alpha Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Manchester 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Institute of Management Technology (IMT) Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Excelsior 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Wentworth Team 3 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Chaminade - Delta Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Chaminade - Kappa Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
The Trio-umphant Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Misericordia Blue Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Framingham Team 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 3 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Framingham Team 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Warriors of Wallstreet Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Excelsior 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Chaminade - Zeta Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Lehigh Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Franklin University 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 5 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 6 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Wentworth Team 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Andrews University Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 8 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
VWU Team 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
BC Team 3 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Shepherd University Group 7 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Post University Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
University of Hayam Wuruk Perbanas Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Maine Maritime Team A Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Maine Maritime Academy Team Triple C's Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Excelsior 3 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
UBIS Team 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
Franklin University 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
BC Team 1 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
ICCI Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent
BC Team 2 Disrupting Wealth Management: Empowering Young Professionals to Own their Financial Future with WealthFluent