ProgramsSpring 2027 Stevens Industry Capstone ProgramProjectsMarket Strategy Development for Akkadian's Syllabus Builder

Project Title: Market Strategy Development for Akkadian's Syllabus Builder

Akkadian

Details
Project Title Market Strategy Development for Akkadian's Syllabus Builder
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Akkadian is at the forefront of developing innovative an educational tool, a syllabus builder that caters to the needs of instructors, instructional designers, and academic departments. However, while the company has conducted initial customer discovery, it faces a pressing challenge: demonstrating the market potential and competitive landscape for its product. Without this critical analysis, Akkadian risks losing out on vital funding opportunities that could propel its growth and market entry strategy. The current challenge lies in the lack of a clear understanding of the market dynamics and the competitive environment, which may hinder product design and adoption strategies.
Project Synopsis: Activities/Actions Required
  1. The project will involve a series of key activities and methodologies aimed at delivering comprehensive insights.
  2. Students will use qualitative and quantitative research methods, including surveys and interviews, to gather data from instructors and departments about their needs and preferences.
  3. Competitive analysis will be conducted through market research on existing tools in instructional design and syllabus generation, focusing on their features, pricing, and market positioning.
  4. Deliverables will include presentations, reports, and an ecosystem map visualizing the competitive landscape.
  5. Data analysis techniques will be employed to interpret findings and derive actionable recommendations relevant to Akkadian's strategy.
Project Synopsis: Expected Results
  • Expected outcomes of this project include a comprehensive understanding of the market potential for Akkadian’s syllabus builder, insights into customer behaviors and preferences, and a competitive analysis that highlights opportunities for differentiation.
  • Students will gain practical experience in market research, strategic thinking, and data analysis, while Akkadian will receive a detailed report with actionable insights to inform its funding applications and product development.
  • SMART goals include defining TAM, SAM, and SOM within the first month, completing a competitive analysis by the second month, and presenting a comprehensive commercialization strategy by the end of the project.

Project Timeline

Akkadian - Market Strategy Development for Akkadian's Syllabus Builder
Due Date
Activities
Deliverables
Status
Action
Tue, 01/20/26
Academic Calendar
We have linked the Academic Calendar for this semester below to help you stay on track. It includes important dates such as university holidays, class schedules, assignment deadlines, and other key academic milestones.

Please review the calendar carefully to stay informed about your team meeting schedule, upcoming deliverables, and how your Capstone work aligns with the broader academic term. Staying organized from the start will help ensure a successful semester.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
We have linked the Academic Calendar for this semester below to help you stay on track. It includes important dates such as university holidays, class schedules, assignment deadlines, and other key academic milestones.

Please review the calendar carefully to stay informed about your team meeting schedule, upcoming deliverables, and how your Capstone work aligns with the broader academic term. Staying organized from the start will help ensure a successful semester.
Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Student Evaluation
Required Evaluation
Evaluation submission is required.
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Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.
View Calendar
Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Student Self Reflection
Required Evaluation
Evaluation submission is required.
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Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.
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Teams

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