Project Title: Drive Local Foot Traffic through Digital Marketing

Zen Om Studio

Details
Project Title Drive Local Foot Traffic through Digital Marketing
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
This Industry Capstone Program project is with the New Jersey Hospitality Alliance (NJHA) and the corporate partners are Leigh Wilson and Preston Junger. The faculty advisor is Professor Brian Mueller.

The NJHA aims to bridge meaningful connections, innovative services, and the vibrant pulse of the state's hospitality industry. NJHA strives to encourage, nurture, and inspire the highest levels of professionalism and accountability amongst members, collectively representing the diverse tapestry of New Jersey's hospitality landscape.

*Note: This organization was formerly known as the Hoboken Hospitality Alliance (HOHA).*
Project Synopsis: Activities/Actions Required
NJHA would like to provide graduate students working on this project with a real-world understanding of the local challenges faced by restaurant operators and businesses supporting the hospitality industry.

Project aspects that the NJHA would like the team to assist with this semester include networking, workshops and seminars, project adjustments, and a feedback mechanism:

Networking: NJHA will make connections with the local community and within their organizations. 

Workshops and Seminars: Organizing educational sessions to discuss industry challenges and best practices. 

Mentorship: Pairing students with experienced professionals in the hospitality industry.

Feedback Mechanism: Establishing a system to gather feedback from students and participating businesses to continuously improve the program. Students may also assist with website updates and recommendations. 
Project Synopsis: Expected Results
Skill Development: Measurable improvement in students’ understanding of industry challenges and practical skills.

Community Impact: Positive feedback from local restaurant operators and businesses regarding the support provided by students.

Networking Growth: Increased connections and strengthened relationships within the local hospitality community.

Program Expansion: Potential for program expansion based on successful outcomes and feedback from all stakeholders.

Project Timeline

Zen Om Studio - Drive Local Foot Traffic through Digital Marketing
Due Date
Activities
Deliverables
Status
Action
Tue, 01/20/26
Academic Calendar
We have linked the Academic Calendar for this semester below to help you stay on track. It includes important dates such as university holidays, class schedules, assignment deadlines, and other key academic milestones.

Please review the calendar carefully to stay informed about your team meeting schedule, upcoming deliverables, and how your Capstone work aligns with the broader academic term. Staying organized from the start will help ensure a successful semester.
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
We have linked the Academic Calendar for this semester below to help you stay on track. It includes important dates such as university holidays, class schedules, assignment deadlines, and other key academic milestones.

Please review the calendar carefully to stay informed about your team meeting schedule, upcoming deliverables, and how your Capstone work aligns with the broader academic term. Staying organized from the start will help ensure a successful semester.
Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Student Evaluation
Required Evaluation
Evaluation submission is required.
Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.
Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Student Self Reflection
Required Evaluation
Evaluation submission is required.
Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.

Teams

Team Name  Project Name  Team Members 
No Teams Available