Project Title: Therapeutic Focus Portfolio Factory: Building a Repeatable Asset-Selection and Governance Engine

Breckenridge Pharmaceutical, Inc.

Details
Project Title Therapeutic Focus Portfolio Factory: Building a Repeatable Asset-Selection and Governance Engine
Project Topics Budgeting, Forecasting, and Cost Optimization Entrepreneurship Growth Strategy Mergers & Acquisitions Product Design & Development Reporting, Financial Planning & Analysis Research & Development Research, Analysis, Evaluation Sales & Business Development Strategic Planning Technology Commercialization
Skills & Expertise Data Collection Statistics
Project Synopsis: Challenge/Opportunity
Breckenridge Pharmaceutical, Inc., a company specializing in the biotech and pharmaceutical industries, excels in therapeutic innovation and market responsiveness. However, the company faces a strategic challenge in creating a structured, repeatable system for selecting and governing product assets. The current lack of a formalized asset-selection and governance process leads to inefficiencies in product development and strategic alignment.

This challenge impacts the company by potentially causing misallocation of resources, slower time-to-market for new products, and missed opportunities in competitive therapeutic areas. Addressing this challenge offers students the opportunity to apply their strategic and analytical skills to design a system that aligns product selection with Breckenridge's strategic goals, ensuring more efficient resource allocation and improved market competitiveness.

The project will involve several key phases, including understanding Breckenridge's business rules, designing a scoring model, implementing stage-gated governance, and producing a shortlist of candidate assets. This project is ideal for students as it provides a comprehensive learning experience, allowing them to apply theoretical knowledge to a practical business context while gaining insights into the biotech and pharmaceutical industries.

Students will gain valuable skills in strategic planning, financial modeling, and governance, making them well-prepared for future roles in consulting, business development, or product management within similar industries.

Project Synopsis: Activities/Actions Required
  1. Review Breckenridge's business rules and strategic objectives.
  2. Conduct market and competitive analysis for candidate products.
  3. Design a scoring model based on business rules and strategic aims.
  4. Develop stage-gated governance with milestone-based funding criteria.
  5. Create a shortlist of top candidate assets using the scoring model.
  6. Draft go/no-go rationales for each candidate asset at each decision gate.
  7. Develop a governance blueprint outlining decision-makers and processes.
  8. Design an investment memo template for asset evaluation and decision-making.
  9. Conduct a pilot test of the portfolio decision factory with anonymized data.
  10. Prepare and deliver a final presentation of findings and recommendations to Breckenridge stakeholders.
Project Synopsis: Expected Results
  • Students develop a deep understanding of strategic asset selection and governance in the pharmaceutical industry.
  • Breckenridge gains a structured, repeatable system for asset selection and governance.
  • Students enhance their skills in strategic analysis, financial modeling, and market research.
  • The project delivers a scoring tool and filter logic aligned with Breckenridge's business rules.
  • Breckenridge receives a governance blueprint for decision-making processes.
  • Students gain real-world consulting experience by addressing a strategic business challenge.
  • The project produces a pilot-tested investment memo template for asset evaluation.
  • Breckenridge benefits from actionable insights and recommendations for product portfolio management.

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