Project Title: Scaleup Summer Coop MSU 2025
Scaleup365
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| Project Title | Scaleup Summer Coop MSU 2025 |
| Project Topics | |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | Scaleup is a new company that has proven it's SMF (Service Market Fit) with over 50 clients services successfully. However the challenge is building a scalable top funnel sales / Marketing pipeline to bring in more interested leads and clients, as till now the ones coming in have been referrals and word of mouth.
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| Project Synopsis: Activities/Actions Required | Understanding the nature of the business and nature of the company.
Reviewing current materials. Defining an Ideal Customer Profile (ICP) they will attempt to target Understanding the KPIs of a Marketing campaign in terms of reach and ROI Architect and Implement a process that achieves the above KPIs Measuring the value and return of the process Reiterating on it. |
| Project Synopsis: Expected Results | Being a top funnel process, it will mainly measure
- Reach and engagement - Conversion ratios - Close ratios - Lifetime client value - ROI of process - Scalability of process - Automation |
Project Timeline
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