ProgramsSpring 2026 Stevens Industry Capstone ProgramProjectsDrive Local Foot Traffic through Digital Marketing

Project Title: Drive Local Foot Traffic through Digital Marketing

Zen Om Studio

Details
Project Title Drive Local Foot Traffic through Digital Marketing
Project Topics Digital Marketing Growth Strategy Marketing
Skills & Expertise Data Collection
Project Synopsis: Challenge/Opportunity
Zen Om Studio is a thriving health and wellness hub that excels in providing yoga and mindfulness services to its community. However, the studio currently faces a significant challenge in increasing local foot traffic and retaining clients, particularly in a post-pandemic environment where consumer habits have shifted. While the studio has a loyal clientele, attracting new members and encouraging repeat visits has become increasingly difficult as competition in the wellness sector intensifies.
Project Synopsis: Activities/Actions Required
  1. Key activities will include a combination of research, content creation, and data analysis. Students will conduct market research to identify target demographics and local competitors, followed by brainstorming sessions to develop a content plan for social media platforms. They will create 20.
  2. captivating short.
  3. form videos using in.
  4. studio footage, focusing on engaging hooks, clear calls.
  5. action (CTAs), and relevant captions. For the mailer program, students will design direct mail pieces that incorporate QR codes for tracking engagement. The project will also involve establishing KPIs for social media metrics, as well as developing a measurement plan for the mailer program to assess effectiveness through QR scans and redemption rates. Throughout this process, students will use digital marketing tools and analytics software to track progress and inform their strategies.
Project Synopsis: Expected Results
  • The expected outcomes of this project include a comprehensive social media growth plan and a tested local mailer program that can effectively drive foot traffic to Zen Om Studio.
  • Students will learn to create engaging digital content, analyze performance metrics, and implement targeted marketing strategies—skills that are essential for success in the digital marketing landscape.
  • Specific SMART goals include increasing social media reach by 30%, boosting profile visits by 25%, and achieving a 15% conversion rate from the local mailer program within four months.
  • By the end of the project, Zen Om Studio will have actionable marketing strategies that not only enhance local visibility but also contribute to sustained business growth.

Project Timeline

Zen Om Studio - Drive Local Foot Traffic through Digital Marketing
Due Date
Activities
Deliverables
Status
Action
Tue, 01/20/26
Academic Calendar
We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones.

Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!

https://www.stevens.edu/office-of-the-registrar/academic-calendar
No Deliverables
No deliverables are required for this action item.
Guiding Questions:
We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones.

Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here!

https://www.stevens.edu/office-of-the-registrar/academic-calendar
Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Student Evaluation
Required Evaluation
Evaluation submission is required.
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Fri, 04/10/26
7:59 PM ET
Spring 2026 Midterm Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.
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Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Student Self Reflection
Required Evaluation
Evaluation submission is required.
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Fri, 05/22/26
7:59 PM ET
Spring 2026 Final Presentations
Required Action Item
Required Deliverable
Deliverable submission is required.
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