CapSource

ProgramsSpring 2026 Stevens Industry Capstone ProgramProjectsMarket Strategy Development for Akkadian's Syllabus Builder

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Project Title: Market Strategy Development for Akkadian's Syllabus Builder

Akkadian

Details
Project Title	Market Strategy Development for Akkadian's Syllabus Builder
Project Topics	Artificial Intelligence & Machine Learning Education Quality and STEM Education Innovation
Skills & Expertise
Project Synopsis: Challenge/Opportunity	Akkadian is at the forefront of developing innovative an educational tool, a syllabus builder that caters to the needs of instructors, instructional designers, and academic departments. However, while the company has conducted initial customer discovery, it faces a pressing challenge: demonstrating the market potential and competitive landscape for its product. Without this critical analysis, Akkadian risks losing out on vital funding opportunities that could propel its growth and market entry strategy. The current challenge lies in the lack of a clear understanding of the market dynamics and the competitive environment, which may hinder product design and adoption strategies.
Project Synopsis: Activities/Actions Required	The project will involve a series of key activities and methodologies aimed at delivering comprehensive insights. Students will use qualitative and quantitative research methods, including surveys and interviews, to gather data from instructors and departments about their needs and preferences. Competitive analysis will be conducted through market research on existing tools in instructional design and syllabus generation, focusing on their features, pricing, and market positioning. Deliverables will include presentations, reports, and an ecosystem map visualizing the competitive landscape. Data analysis techniques will be employed to interpret findings and derive actionable recommendations relevant to Akkadian's strategy.
Project Synopsis: Expected Results	Expected outcomes of this project include a comprehensive understanding of the market potential for Akkadian’s syllabus builder, insights into customer behaviors and preferences, and a competitive analysis that highlights opportunities for differentiation. Students will gain practical experience in market research, strategic thinking, and data analysis, while Akkadian will receive a detailed report with actionable insights to inform its funding applications and product development. SMART goals include defining TAM, SAM, and SOM within the first month, completing a competitive analysis by the second month, and presenting a comprehensive commercialization strategy by the end of the project.

Project Timeline

Akkadian - Market Strategy Development for Akkadian's Syllabus Builder

Due Date	Activities	Deliverables	Status	Action
Tue, 01/20/26	Academic Calendar We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here! https://www.stevens.edu/office-of-the-registrar/academic-calendar	No Deliverables No deliverables are required for this action item.
Guiding Questions: We’ve linked the Academic Calendar for this semester (below) to help you stay on track. It includes key dates such as university holidays, class schedules, deadlines, and other important academic milestones. Be sure to review it carefully so you’re aware of when your team meets, when assignments are due, and how your Capstone work fits into the broader semester. Staying organized starts here! https://www.stevens.edu/office-of-the-registrar/academic-calendar
Fri, 04/10/26 7:59 PM ET	Spring 2026 Midterm Student Evaluation	Required Evaluation Evaluation submission is required.		View

Fri, 04/10/26 7:59 PM ET	Spring 2026 Midterm Presentations Required Action Item	Required Deliverable Deliverable submission is required.		View Calendar

Fri, 05/22/26 7:59 PM ET	Spring 2026 Final Student Self Reflection	Required Evaluation Evaluation submission is required.		View

Fri, 05/22/26 7:59 PM ET	Spring 2026 Final Presentations Required Action Item	Required Deliverable Deliverable submission is required.		View Calendar

Program Managers

Name	Organization
Kate Marsden	Stevens Institute of Technology, School of Business Industry Capstone Program
brian.rothschild	Stevens Institute of Technology
Brian Rothschild	Stevens Institute of Technology, School of Business Industry Capstone Program

Teams

Team Name	Project Name	Team Members
No Teams Available