Project Title: NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement
NJ Hospitality Alliance
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| Project Title | NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement |
| Project Topics | Digital Marketing Entrepreneurship Growth Strategy Marketing PR & Communications Research & Development |
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| Project Synopsis: Challenge/Opportunity | This Industry Capstone Program project is with the New Jersey Hospitality Alliance (NJHA) and the corporate partners are Leigh Wilson and Preston Junger. The faculty advisor is Professor Brian Mueller.
The NJHA aims to bridge meaningful connections, innovative services, and the vibrant pulse of the state's hospitality industry. NJHA strives to encourage, nurture, and inspire the highest levels of professionalism and accountability amongst members, collectively representing the diverse tapestry of New Jersey's hospitality landscape. *Note: This organization was formerly known as the Hoboken Hospitality Alliance (HOHA).* |
| Project Synopsis: Activities/Actions Required | NJHA would like to provide graduate students working on this project with a real-world understanding of the local challenges faced by restaurant operators and businesses supporting the hospitality industry. Project aspects that the NJHA would like the team to assist with this semester include networking, workshops and seminars, project adjustments, and a feedback mechanism: Networking: NJHA will make connections with the local community and within their organizations.
Workshops and Seminars: Organizing educational sessions to discuss industry challenges and best practices.
Mentorship: Pairing students with experienced professionals in the hospitality industry.
Feedback Mechanism: Establishing a system to gather feedback from students and participating businesses to continuously improve the program. Students may also assist with website updates and recommendations.
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| Project Synopsis: Expected Results |
Skill Development: Measurable improvement in students’ understanding of industry challenges and practical skills.
Community Impact: Positive feedback from local restaurant operators and businesses regarding the support provided by students.
Networking Growth: Increased connections and strengthened relationships within the local hospitality community.
Program Expansion: Potential for program expansion based on successful outcomes and feedback from all stakeholders.
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Project Timeline
NJ Hospitality Alliance - NJ Hospitality Alliance: Hospitality, Local Business Support & Engagement
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Tue, 01/21/25
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Helpful Links & Resources
Below you will find some helpful links and resources to utilize, throughout the semester:
Stevens Academic Calendar: https://www.stevens.edu/office-of-the-registrar/academic-calendar Stevens Brand Guidelines and Resources: https://www.stevens.edu/universityrelations/expertise/brandmanagement/branding-resources Industry Capstone Program Webpage: https://www.stevens.edu/school-business/industry-capstone Stevens Industry Capstone Program LinkedIn Group: https://www.linkedin.com/groups/9173180/ |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
Below you will find some helpful links and resources to utilize, throughout the semester:
Stevens Academic Calendar: https://www.stevens.edu/office-of-the-registrar/academic-calendar Stevens Brand Guidelines and Resources: https://www.stevens.edu/universityrelations/expertise/brandmanagement/branding-resources Industry Capstone Program Webpage: https://www.stevens.edu/school-business/industry-capstone Stevens Industry Capstone Program LinkedIn Group: https://www.linkedin.com/groups/9173180/ |
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Tue, 01/21/25
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Welcome to the Spring 2025 Industry Capstone Program!
Welcome, graduate students, to the Spring 2025 Industry Capstone Program!
This course was designed to be the culmination of a student’s learning experience in their academic program, allowing them to integrate and apply the knowledge and skills they’ve developed over the course of their studies. If you have any questions, comments, or concerns throughout the semester please do not hesitate to connect with me via emall at christina.alwell@stevens.edu for support. I am available each week remotely or on campus to chat. Wishing you a wonderful semester ahead! Christina Alwell |
No Deliverables
No deliverables are required for this action item.
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Guiding Questions:
Welcome, graduate students, to the Spring 2025 Industry Capstone Program!
This course was designed to be the culmination of a student’s learning experience in their academic program, allowing them to integrate and apply the knowledge and skills they’ve developed over the course of their studies. If you have any questions, comments, or concerns throughout the semester please do not hesitate to connect with me via emall at christina.alwell@stevens.edu for support. I am available each week remotely or on campus to chat. Wishing you a wonderful semester ahead! Christina Alwell |
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Fri, 01/24/25
12:00 PM
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Initial Student Onboarding Survey
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No Deliverables
No deliverables are required for this action item.
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Fri, 02/28/25
7:00 AM
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Kick Off Student Self Evaluation: Spring 2025
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Required Evaluation
Evaluation submission is required.
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Fri, 03/21/25
8:00 AM
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Student Temperature Check #1: Spring 2025
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Required Evaluation
Evaluation submission is required.
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Tue, 04/01/25
7:59 PM
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Spring 2025 ICP Midterm Presentations
Required Action Item
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Required Deliverable
Deliverable submission is required.
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Fri, 05/16/25
8:00 AM
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Student Final Self Reflection: Spring 2025
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Required Evaluation
Evaluation submission is required.
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Tue, 05/20/25
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Spring 2025 ICP Final Presentations
Required Action Item
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Required Deliverable
Deliverable submission is required.
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Program Managers
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