SPRING 2020 ACAM LIVE BUSINESS CASE COMPETITION Coinsource is the world's leader in Bitcoin ATMs and also the largest global operator. Since launching in 2015, Coinsource has focused on providing consumers around the US with access to Bitcoin ATMs. Now that they've validated their B2C model and are reaching consumers across 44 US States, Coinsource has just officially launched a B2B approach, which enables enterprise customers from around the world to leverage their technology and infrastructure to own and operate their own network of Bitcoin ATMs. This turnkey Platform as a Service model will ideally enable Coinsource to grow into the global leader and go-to standard for Bitcoin ATMs. The goal of this case is to help Coinsource better define their growth strategy with their new B2B approach, including a market, competitor, and target audience assessment. They're also eager to explore novel ways of reaching their target audience through unique and effective sales and marketing tactics.

Firstly we’d like you to understand the market Coinsource operates in. What are the company’s vision, mission, and value proposition? 
Who is the target audience in a B2B business model? 

Then, we ask you to propose a campaign, including marketing, communication, and sales strategies. 
Highlight the financial requirements of your proposed campaign with all the necessary tools and techniques, and do not forget to indicate the project’s KPIs.

Coinsource wants your help in expanding the adoption of their Platform as a Service model so they can grow into the global leader of Bitcoin ATMs. The goal for Coinsource is to provide and sell the underlying software that powers at least 80% of Bitcoin ATMs through their B2B Strategy. You are tasked with developing and proposing a strategy to help Coinsource effectively build awareness, develop interest, and encourage loyalty by its target customers.

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