Project Title: Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing
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| Details | |
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| Project Title | Micro Mobility Developer: Industry research & commercial plan using data analytics and online marketing |
| Project Topics | Growth Strategy Marketing Product Design & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Right now we are shifting these business model to a developer of e-scooters with our own design OCM manufacture in China. The MOQ for production in China is to reach a 3000 units per batch and the challenge is to develop a commercial plan and online marketing. Is important to consider that the local market is small (10k unit on 2019) so it’s important to look Latam market, otherwise worldwide strategy.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
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Final Presentations |
Submission Required | |
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Official Project Kickoff |
Program Managers
| Name | Organization |
|---|---|
| tcosse | University of Richmond |
| thomas.arellano | |
| Melody Tolentino | Silliman University |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |