Project Title: The American Cancer Society’s Interconnectedness

American Cancer Society

Details
Project Title The American Cancer Society’s Interconnectedness
Project Topics Corporate Social Responsibility International Affairs Marketing Organizational Culture
Skills & Expertise
Project Synopsis: Challenge/Opportunity
We are looking for creative, brilliant, motivated, and passionate Zoomers - the leaders of tomorrow - to help the American Cancer Society discuss how to fold this overarching philosophy of 'Interconnectedness' - of socially responsible cohesiveness - into everything we do -- from network fundraising products to corporate engagement to grassroots volunteerism to distinguished events and more. Challenge wise, the American Cancer Society's project would like a group of Gen Z participants to assess the tenets of Interconnectedness as it pertains to its impact on our life-saving mission, challenging our college participants how best our charitable organization can raise our communities’ voices and increase our partners’ support to not just sit by but rather stand up - and stand by - Generation Z's hopes, dreams, and desires for a better tomorrow. This is about engaging the American Cancer Society with an up and coming generation not necessarily thinking of our 108-year old charity as part of their personal values and career goals. Start with an open-ended conversation about Interconnectedness between leaders and members of our communities inspiring a long overdue and impact-making philosophy across our charity's four pillars of advocacy, discovery, patient support, and development in our critical fight against a terrible disease. A project success would be launching any deliverables or efforts that are warmly received by the hyper-critical, brilliant, and highly motivated Gen z audience. Early results would be modest lead generation numbers on digital channels, fundraising increases, as well as recruitment for the American Cancer Society's charitable 'products.'
Project Synopsis: Activities/Actions Required
Project Synopsis: Expected Results

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

Mar 21 2022 Event

Course Begins

Mar 21 2022 Event

Client Kick-off Meeting

Mar 25 2022 Event

Client Check-In Meeting

Apr 05 2022 Submission Required

Final Strategic Communications Plan

Apr 28 2022 Submission Required

Client Evaluation

Apr 28 2022 Evaluation

Course Ends

Apr 29 2022 Event

Teams

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No Teams Available