Happy Valley Meat Company (HVM) works with universities and schools to help them source meat from local farmers (a surprisingly difficult task with all the insurance and red tape required). HVM has found some amazing school partners but finding the appropriate contacts at a school can be difficult and they often are too busy to respond. HVM would like to find more schools that are interested in partnering by showcasing some of the exciting work we are already doing with schools, from farm trips, to lectures and on campus demo days. Identify the publications that school chefs/decision makers that are interested in local and sustainable meats get their information from. Craft a pitch for those publications about the work HVM is doing. Identify decision makers in those publications and get them excited about HVM's pitch. 1. Having at least 1 article written about HVM 2. Have 10 leads reach out to HVM after reading the article