Project Title: The Future of CapSource's Product & eCommerce Strategy

CapSource Technologies

Details
Project Title The Future of CapSource's Product & eCommerce Strategy
Project Topics Data Management Growth Strategy Marketing Operations Product Design & Development Reporting, Financial Planning & Analysis Research & Development Software Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
CapSource offers CapSource CONNECT as an experiential learning management system for educators and their institutions. The goal of the technology is to make it easier for institutions to track collaborations with key industry partners.

In order to help institutions better meet the need of their educators and students, CapSource has offered premium platform administrators the ability to customize certain elements of the platform, including branding, styles, active modules, topics, and templates.
Project Synopsis: Activities/Actions Required
We need help researching pricing models for similar experiential learning companies (Riipen, Praxis, EduSourced, PeopleGrove), LMS companies (Blackboard, Canvas, D2L), career center technologies (Handshake, Parker Dewey, uConnect)
Project Synopsis: Expected Results
We are looking for you to cover four key elements in both your 15-minute final presentation (+10-minute Q&A) as well as your 5-page written memo (+appendix):

#1 - Identify the key experiential learning features that academic partners need the most that they're willing to pay for.

#2 - Suggest the monetization model that can be easily implemented via e-commerce, including the pricing and configurations that would need to be available. 

#3 - Develop a financial model of how this pricing could scale over the next 1-5 years in order to become a sustainable business.

#4 - Highlight the ideal customer based on your suggested e-commerce model and how you would suggest reaching them so we can get them started!

Project Timeline

Touchpoints & Assignments Date Type

Kickoff Evaluation Due

Sep 11 2022 Evaluation

Materials Shared with Students!

Sep 14 2022 Event

Kickoff Webinar

Sep 20 2022 Event

Schedule Office Hours

Sep 25 2022 Submission Required

Temperature Check

Sep 25 2022 Evaluation

Final Presentations

Oct 06 2022 Event

Final Self-Assessment

Oct 09 2022 Evaluation

Final Peer Evaluation

Oct 09 2022 Evaluation