The Donatos brand is looking to attract younger demographics to the brand. The current core customer is female ages 25 – 44 with children. 1) Review recent consumer research on the brand that digs into core customer and non-users. 2) Explore pizza category and explore their core customers. 3) Review the current brand strategy and brand voice. 4) Review brand Donatos content calendar and current advertising. 5) Review current rewards program 6) Identify media channels best suited to target demo 7) Voice/assets best suited to specific channels 8) Donatos Value Proposition A complete, sustainable plan to bring a younger demographic (Gen Z) to the brand. Benchmarks goals in impressions, CTR and CPA.