Spring 2022 IACBE Live Case Competition
| Program Overview | ||
|---|---|---|
| Program Title | Spring 2022 IACBE Live Case Competition | |
| Organization | International Accreditation Council for Business Education (IACBE) | |
| Student Application Link | https://iacbe.capsource.app/program/spring-2022-iacbe-live-case-competition-2/rfp | |
| # of Students Enrolled |
26
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| # of Projects Running |
1 Project/s Added (of 1 Project Expected)
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Program Timeline Project Duration |
Start Date: 03/02/22 End Date: 04/08/22 1 month |
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| Collaboration Overview | ||
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| About Students |
Each year, CapSource partners with the IACBE (the International Accreditation Council for Business Education) for our hallmark Global Live Case Competition featuring a real industry sponsor that poses a real business challenge for our students. This competition is offered to faculty and students in conjunction with IACBEís Annual Conference, which is taking place April 5th through 7th in Costa Mesa, California.
Student Level: Student Time Commitment: Full Time Team Structure: - |
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| Program Goals | ||
| Format Structure |
Single Project Single Team |
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| Format Title | Multiple Projects Multiple Teams | |
| Format Description | ||
| Benefits For Industry Partners | ||
| Project Modality | Fully Remote | |
| Industry Partner Requirements to Participate | ||
|---|---|---|
| Project Topics | Corporate Social Responsibility Growth Strategy Marketing Operations Product Design & Development Purchasing, Logistics, Supply Chain Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development | |
| Target Industries | ||
| Skills & Expertise | ||
| Location Information & Preferences |
Located Anywhere Regional (within 90 miles) |
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| Sponsorship |
No Sponsorship Required |
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| Compensation |
Following compensation will be offered to the students:
Exactly $0.0 per hour |
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| Other Requirements | ||
| Expected Time Commitment For Project Managers | per week | |
| Key Program Dates | Due Date |
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Project Overview
| Project Details | |
|---|---|
| Project Title | Develop A Business Strategy That Will Build Brand Awareness And Relevance In Emerging Consumer Segment: Gen Z |
| Project Synopsis |
What is the challenge or opportunity you are trying to address within your organization? The Donatos brand is looking to attract younger demographics to the brand. The current core customer is female ages 25 – 44 with children. 1) Review recent consumer research on the brand that digs into core customer and non-users. 2) Explore pizza category and explore their core customers. 3) Review the current brand strategy and brand voice. 4) Review brand Donatos content calendar and current advertising. 5) Review current rewards program 6) Identify media channels best suited to target demo 7) Voice/assets best suited to specific channels 8) Donatos Value Proposition A complete, sustainable plan to bring a younger demographic (Gen Z) to the brand. Benchmarks goals in impressions, CTR and CPA.
What are some of the activities or action items you think will need to be taken to achieve your desired results? What would make this project a success for your organization? What measurable results are you looking to accomplish? |
| Compensation |
Following compensation will be offered to the students
Exactly $0.0 per hour |
| Sponsorship |
No Sponsorship Required |
| Resources |
Program Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Final Deliverable Due: Executive Summary |
01/04/2022 | Submission Required |
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Final Deliverable Due: Presentation Deck |
01/04/2022 | Submission Required |
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Live Case Competition Kick-Off @ 3:30 PM ET |
02/03/2022 | |
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Meet & Greet + Welcome Reception |
05/04/2022 | |
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Questions for Donato\'s? |
06/03/2022 | |
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Final Competition Presentations Delivered - Live |
06/04/2022 | |
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Winners Announced - Award Ceremony - Live |
07/04/2022 | |
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Final Wrap-Up Evaluation |
08/04/2022 | Evaluation |
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Donato\'s Pizza Webinar Check-in #1 @ 3:30 PM ET |
09/03/2022 | |
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Donato's Pizza Webinar Check-in #2 @ 4:30 PM ET |
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Live Case Materials Released |
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Acknowledge Rules of Engagement |
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Office Hours Complete with Industry Partner |
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Questions for Donato's? |
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Competition Registration Deadline |
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Deadline to Schedule Office Hours for Week of March 20th |
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UPLOAD Resume |
Submission Required |
Projects
| Project | Organization | Topics |
|---|---|---|
| Develop a business strategy that will build brand awareness and relevance in emerging consumer segment: Gen Z | Donatos Pizza | Growth Strategy Marketing |
Program Managers
| Name | Organization |
|---|---|
| Phyllis Okrepkie | The International Accreditation Council for Business Education (IACBE) |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |