ProgramsIACBE Spring 2019 Case Competition

IACBE Spring 2019 Case Competition

Program Overview
Program Title IACBE Spring 2019 Case Competition
Organization The International Accreditation Council for Business Education (IACBE)
Student Application Link https://iacbe.capsource.app/program/iacbe-spring-2019-case-competition/rfp
# of Students Enrolled
0
# of Projects Running
1 Project/s Added (of Expected)

Program Timeline

Project Duration

    

Collaboration Overview
About Students

IACBE Spring 2019 Case Competition

Student Level:  

Student Time Commitment:   Full Time

Team Structure:   -

Program Goals
Format Structure

Single Project Single Team
Format Title Multiple Projects Multiple Teams
Format Description
Benefits For Industry Partners
Project Modality Fully Remote
Industry Partner Requirements to Participate
Project Topics Corporate Social Responsibility Customer Service & Account Management Data Management Growth Strategy International Affairs Legal, Regulatory, Compliance Marketing Mergers & Acquisitions Operations Organizational Culture Product Design & Development Purchasing, Logistics, Supply Chain Quality Control Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development Talent Management
Target Industries
Skills & Expertise
Location Information & Preferences

Sponsorship

No Sponsorship Required
Compensation

Following compensation will be offered to the students:

Exactly $0.0 per hour

Other Requirements
Expected Time Commitment For Project Managers per week
Key Program Dates Due Date
Request for Proposal published

Collaboration request published. Industry Partners may express interest in participating.

Dec 09 2019, 12:00.00 AM
Interview

Educators will begin interviewing interested Industry Partners to discuss project ideas.

Official Program End

We’ll find a time on this day for you to meet with the students to wrap up your project.

Proposal Application Deadline

Final date for Industry Partners to express interest in participating.

Finalize Project Charter

Educators and Industry Partners finalize project charters, legal documents, and background materials.

Official Program Launch

We’ll find a time on this day for you to meet with the students to kick off your project.

Project Overview

Project Details
Project Title Help A Fast Growing Writing Support Technology Company Develop And Launch A Direct To Consumer Strategy
Project Synopsis

What is the challenge or opportunity you are trying to address within your organization?

Ecree is a fast-growing startup that has built an exceptional product aimed at helping students write more effectively. They’ve been on the market for the past 5+ years and have scaled quickly through district and school-wide contracts. The company has continued to raise funding on the vision of becoming the go-to software to help enhance writing quality for high schoolers around the globe. The team has decided recently that it is imperative to begin developing new revenue streams in order to achieve the customer and revenue growth needed to raise a Series A round in the future. After careful consideration, Jamey Heit, the company’s CEO & Founder, in addition to the rest of his growing team, has decided that the company is destined to become a direct-to-consumer tool aimed at high schoolers and their parents. The direct-to-consumer software as a service model is vastly different from a sales approach than what they’ve done to-date. A typical institutional sale takes 12-18 months, which is why ecree is pivoting to include a direct to consumer option. Complimenting their existing institutional revenue stream with a successful direct-to-consumer model is one of their most strategic initiatives for 2019. Their product, however, doesn’t require much adaptation in order to serve this market as well, which is why they believe this poses as an extremely compelling opportunity. ecree needs your help as a market research and strategic consulting team to help think through their direct-to-consumer approach more critically.

Project Goal

The key outcomes of this project include an overview of key competitors in the space, including similar technologies that offer software in a direct-to-consumer fashion (e.g.,Grammarly). They’re also hoping to leverage your expertise in thinking through the ideal target audience profiles for this strategy, including the go-to-market launch strategy once you’ve been able to settle on the most ideal target audience. Lastly, they’re looking for your help in understanding how the company will evolve from a revenue and cost perspective over the next 5-years based on this change.

Key ecree Metrics

Metrics for Writers (Students) Engagement:
  • Students spend an average of 8+ hours using ecree per course
  • 70% of students who register for ecree submit a paper
Outcomes: ecree compares the initial score when a student enters the platform and the score on their final version
  • Average improvement is 9 points on a 0-100 scale
  • 80-90% of students earn a higher grade when using ecree
Metrics for Teachers & Institutions Hours of Time Grading Saved:
  • Teachers save on average 100+ hours a year - we assume a standard teaching load of four courses per term in Higher Ed and five courses a term in K-12
Hours of Additional Student Engagement:
  • Students receive 8+ hours of direct coaching when using ecree
Percent of Students Passing:
  • 6% more students are able to pass relevant classes because of using ecree
Percent Increase in Class Sizes:
  • Teachers can accommodate up to 3-5x more students with ecree
Metrics for Investors
  • Total Papers Submitted: 180,000
  • Revisions To-Date: 1.7 million


What are some of the activities or action items you think will need to be taken to achieve your desired results?


What would make this project a success for your organization? What measurable results are you looking to accomplish?


Compensation

Following compensation will be offered to the students

Exactly $0.0 per hour

Sponsorship

No Sponsorship Required
Resources

Program Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 Event

Projects

Filters
Project Organization Topics
Help a fast-growing writing support technology company develop and launch a direct-to-consumer strategy Ecree Growth Strategy Marketing Reporting, Financial Planning & Analysis Research & Development Sales & Business Development

Teams

Team Name  Project Name  Team Members 
No Teams Available