Hooch, founded in 2015, is a subscription-based cocktail app that provides members with one free drink every day at a network of partner bars and restaurants worldwide. For a monthly fee of $9.99, members can enjoy up to 31 premium cocktails each month. The app aims to help users discover new venues and beverages while offering establishments increased foot traffic and upsell opportunities. Hooch has expanded its services to include a blockchain-based rewards marketplace, allowing users to redeem points, miles, and cryptocurrency for prizes and special offers.